Confidential Proposal
IT Visionaries Sponsorship · 2026
Mission
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Nord Security
Sponsorship Proposal · Confidential · 2026
IT Visionaries · 6-Month Partnership

Reach the buyers deciding the future of enterprise security.

IT Visionaries puts NordLayer, NordLayer Browser, and NordStellar in front of the people who actually evaluate them: U.S.-based IT and security leaders. We do it through host-read, topic-aligned integrations built to educate, not interrupt.

70%
Director-level & above
~15K
Listens / views per episode
U.S.-first
Core listener base
2017
B2B-focused since

Three B2B products. One room full of buyers.

Nord has three products it wants more IT and security leaders to know: NordLayer, the brand-new NordLayer Browser, and NordStellar. IT Visionaries reaches that audience directly, and our model is built to introduce and educate, which is exactly what you said you're after. Here's how we'd approach each one.

01 / NORDLAYER
Amplify a known product
NordLayer is the most established of the three, so we'd open here. Timed to your summer sale, placed on episodes about secure access, Zero Trust, and modern network security.
02 / BROWSER
Introduce the newest category
The Browser only launched April 1, so it has the most to gain from a real introduction. "The browser is where the work really happens" is a fresh angle for IT buyers, and it fits episodes on SaaS security and unmanaged devices.
03 / NORDSTELLAR
Educate security teams
NordStellar speaks to CISOs and security teams. We'd present its threat-exposure and dark-web monitoring on episodes about threat intelligence and ransomware.
Why this matters now

LLMs increasingly surface vendors by reading podcast transcripts and YouTube. Being talked about in trusted, third-party IT content gives you a kind of visibility you can't buy with ads: you're discussed in content you don't own, by a host the audience already trusts.

The exact people you want in the room.

IT Visionaries' audience is made up of the decision-makers who approve solutions like Nord's. That 70% is CTOs, CIOs, CISOs, and IT execs at the director level and above. Not adjacent consumers. The people who evaluate and sign off on tools like yours.

70%
Director level & above
CIO · CTO · CISO
IT & security leadership
U.S.
Primary listener base
Spotify · Apple
YouTube · LinkedIn
Every episode, everywhere

A natural order, with guests Nord would want to be next to.

A suggested sequence across the term, one product per phase. We're not locking into rigid angles. The bigger opportunity is who we put in the room. IT Visionaries books senior technology and security leaders, so each phase is a chance to feature the kind of executive Nord would be proud to share a stage with, and to build relationships with the people who are exactly who Nord wants to reach.

Phase 1
NordLayer
Secure network access · Zero Trust · the most established product
Open here, timed to the summer sale. The CrowdStrike partnership is a natural thing to weave in.
Guests who'd fit this phase

Heads of infrastructure and IT at fast-scaling companies who've rolled out Zero Trust or replaced legacy VPNs. CISOs at mid-market and enterprise firms talking about securing distributed teams. The kind of leader whose company sits squarely in NordLayer's buying window, and whom other buyers pay attention to.

Phase 2
NordLayer Browser
The enterprise browser · launched April 1, 2026
The newest product, so it benefits most from a real introduction. It also has the freshest story of the three.
Guests who'd fit this phase

Security and IT leaders at SaaS-heavy or remote-first companies, the ones living the "browser is the workplace" reality every day. Executives wrestling with shadow SaaS and unmanaged devices. Voices defining the enterprise-browser category, which gives Nord a seat in a conversation that's still being shaped.

Phase 3
NordStellar
Threat intelligence & dark-web monitoring · for security teams
The most security-team-facing of the three. Integrations present its detection-and-response capabilities to a CISO-level audience.
Guests who'd fit this phase

CISOs and heads of security who've lived through a real incident and can talk candidly about threat exposure. Threat-intelligence and SOC leaders. Security researchers and analysts with category authority. Exactly the audience NordStellar is built for, in conversation on the show.

The relationship angle

Every guest we book is someone Nord gets associated with on a respected industry show, and often someone Nord would love to know. The podcast becomes a warm, credible reason to be in the same room as the buyers and partners you're after.

On sequencing

We can start placing integrations within a couple of weeks of go-ahead and line up guests and topics as the calendar fills. The phases above are a recommended order, not a fixed schedule. We'll settle the final cadence and product mix with your team.

A cross-platform placement, not a single ad slot.

Each sponsored episode runs everywhere the show lives, with the message matched to the episode's topic.

Host-read integrationRead and woven into the episode by the host, not a dropped-in spot.
Cross-platform distributionAudio on Spotify and Apple, plus video on YouTube. Every integration, everywhere.
Topic-matched placementSponsor message aligned to episodes whose subject and guest fit the product.
LinkedIn amplificationGuests get ready-to-post copy referencing the episode and sponsor, extending reach into their networks.
Collaborative planningWe work with your team on which product features on which episode as the calendar develops.
Evergreen reachEpisodes stay live and discoverable long after they air. Our back catalog keeps driving real awareness 5+ years on, so your integration keeps working well past its release date.

Two options. Both run six months.

A simple choice between a steady start and a heavier presence that runs all three products at once.

Option A · Foundational
2 episodes / month · 6 months
$10,000 / episode
A steady cadence to launch, sequence the products, and see what lands.
Episodes / month2
Monthly investment$20,000
Total episodes12
6-month total$120,000
Why we lean toward Option B

You have three products to get out there, two of them brand-new. Four episodes a month is what lets each one own its own conversation instead of fighting for two slots, and the $9,000 rate reflects the bigger commitment. It's the cleanest path to what you said you wanted: getting the word out on all three.

Pricing reflects a campaign starting in Q3 2026 (June or July).

From go-ahead to on-air in weeks.

Q3 is open and we ramp fast. Here's the path, shaped around your summer-sale timing.

Step 1 · On approval
Confirm option and start month
Pick Option A or B and a June or July start. We share the upcoming content calendar and line up product-to-episode placements together. Send along the summer-sale dates and any topics you want us to build around.
Step 2 · Launch
Open with NordLayer and the summer sale
First integrations go live on secure-access and Zero Trust episodes, timed to the sale.
Step 3 · Build
Introduce Browser and NordStellar
As the calendar fills, we sequence the two newer products onto their best-fit episodes, holding slots where a specific guest or topic is the right match.
Step 4 · Run
Cross-platform, every episode
Integrations run across audio, YouTube, and LinkedIn. We adjust the message per product as new episodes are booked through the six months.